INTRODUCING YUGEN
Founded in the heart of Vancouver, our journey began with a vision to create clothing that not only looks good but also tells a story – a story of heritage, collaboration, and comfort. By building a community of like-minded people who believes that their clothing can be both quality and a blend of fashion meets function, we aim to further evolve and grow.
Yugen (幽玄),
A concept that evokes mystery, depth, and seeing the chaos that surrounds us. By embracing the unknown, we learn to appreciate the subtleties of life, and find beauty from the enigmatic, and from within.
Yugen is born from a passion for embracing diversity and celebrating the rich tapestry of Asian cultures. It is both a philosophical mindset deeply rooted in Japanese culture, and a way of life for many seeking balance. We are a gather of like-minded people in an otherwise cold and alien world. By casting aside the hubris of society that puts their burdens on us, we hope to seek out those small pockets of peace and connection with each other. And this is where we took our first step.
DISCOVER THE YUGEN EXPERIENCE
We believe that fashion should not come at the expense of comfort, and that's why we take great care in selecting materials that feel great to wear. At Yugen, we are more than just a clothing brand - we are a community of streetwear enthusiasts who share a love for fashion and culture.
Artistic collaboration
We want customers to enjoy good quality merch that makes them feel good and look good
Cultural Pride
Drawing inspiration from cultures across Asia, we are celebratingthe rich diversity and beauty of our asian heritages
Empowerment
We believe in empowering individuals to express themselves boldly and unapologetically.
Comfortable
we prioritize comfort without compromising on style so you can feel good and look good.
Positive
we believe in the power of personal connection. Our customer service goes above and beyond to ensure that every interaction with our brand is a memorable experience
Authentic
From our designs to our values, we stay true to ourselves and our roots, ensuring that every piece of clothing reflects that